Black Warrior Preneed pairs licensed preneed professionals with the best carriers, the strongest funeral home partnerships, and technology nobody else in the profession has. We don't just place agents — we build careers, protect families, and grow firms.
Named for the Black Warrior River that runs through our hometown of Tuscaloosa, Alabama — steady, powerful, and always moving forward.
Get our free Memorial Planning Guide and let a licensed family service counselor help you put a plan in place — with the funeral home you choose.
Get the free guide → For AgentsTop carrier contracts, aggressive comp, daily activity systems, AI-powered tools, and placement with funeral homes that actually feed you opportunity.
Apply as an agent → For Funeral HomesVetted, licensed counselors recruited for your market. Lead generation, aftercare, and full transparency through a real CRM — not a spreadsheet.
Become a partner firm →Most agencies hand you a contract and a brochure. We hand you a complete system — carriers, technology, training, and territory — built by people who have actually sat at the kitchen table with families.
We negotiate contracts with the profession's top preneed insurance carriers, so our agents get competitive products and our partner firms get policies that perform when families need them.
A real CRM built for deathcare, automated lead routing from your case management systems, a guided memorial planning app families complete from their phone, and AI follow-up that never forgets a family.
Capture every lead. Nurture every family. Protect every relationship. Our methodology turns one-time contacts into lifetime advocates for your firm — and a referral engine for our agents.
Strong commissions, fair overrides, and transparent contracting. We win when you write — and we've built the agency so the math favors the people doing the work.
Income goals broken into daily activity. Live trackers, weekly coaching, and accountability that turns part-time effort into full-time income. We start every day with actions, not intentions.
Agents aren't left to cold-call alone. We recruit funeral home partners, then place agents directly into those firms with warm at-need families, aftercare lists, and community programs.
When a death happens, families make dozens of decisions in 48 hours — grieving, exhausted, and often guessing what their loved one would have wanted. Advance funeral planning takes those decisions off the table while there's still time to make them with a clear head. It locks in today's prices, spares your family the financial weight, and turns the hardest week of their lives into one less thing to carry.
Our complete planning guide covers 95% of everything that must be handled before death occurs — documents, decisions, wishes, and the questions most families never think to ask until it's too late. Yours free, delivered by email or mailed to your door.
Request it below and one of our family service counselors will make sure you get it.
Check your inbox shortly. A licensed family service counselor will reach out to make sure you got it and answer any questions — at your pace, no pressure.
Welcome to the current. A member of our team will reach out within one business day to talk carriers, comp, and placement.
We're already looking at your market. Expect a call from our team within one business day.
This is home. The Black Warrior River gave this city its name and gave our company its name — and our goal is simple: a trusted preneed partnership with every funeral home in Tuscaloosa and Northport, so every family in this community has a licensed local professional helping them plan ahead.
If your firm serves families in Tuscaloosa County, you're our first priority. Here's what local partnership includes:
Agents apply, funeral homes request a growth plan. We learn your market, your goals, and your numbers.
Agents get appointed with top carriers. Firms get a customized program agreement with clear expectations on both sides.
Placement, training, technology setup, and the first community campaigns — typically live within two weeks.
Daily activity tracking, weekly coaching, monthly reporting. We measure everything and improve every month.
Black Warrior Preneed was founded by licensed deathcare professionals — not marketers who found a niche. We've made the calls, sat at the kitchen table with families, run the programs, and built the technology behind them.
Our roots run through both sides of this profession: serving families with compassion in the field, and engineering the systems that make a modern preneed program run — top carrier partnerships, a CRM built for deathcare, AI-powered family follow-up, guided memorial planning tools, and daily performance frameworks that turn agents into top producers.
That combination — heart in the field, technology behind it — is why funeral homes and agents choose Black Warrior Preneed. We don't sell programs we wouldn't run ourselves.